Director, Content Marketing

Company: Bright Horizons
Location: Newton
Posted on: June 10, 2021

Job Description:

Purpose:

The Content Director will collaborate with internal stakeholders to set strategy for and develop an enterprise-wide, integrated content plan across multiple audiences (consumers, prospects, clients), to meet measurable brand and business goals.

You will work across all business areas to align communication objectives against an overall messaging strategy /framework. You will work with the Integrated Account Management Team and channel owners to identify the appropriate channels (paid, earned, owned) for the amplification of content to meet measurable business objectives. In addition, you will work with internal stakeholders to create and evolve personas across audiences and business lines, mapping content to each persona need.

Adept at developing content strategies for digital and print, including websites, social media, videos, advertising campaigns or publications, you will understand how to emphasize our key brand themes, positioning our products and leading the development of content for different channels. You will keep abreast of latest developments within our organization as well as external activity that can be harnessed to help enhance our reputation and brand awareness. You will also ensure brand consistency across our content and have insight into the performance of content reach and effectiveness.

You must be ready to operate at a strategic level but also to work at a tactical level to drive strategy and execution across functional areas.

What the role offers:

• Lead an enterprise-wide cross-functional marketing communications planning process, partnering closely with consumer marketing, growth marketing, product team, and HR, to align on key content messaging goals, measurement plan, and messaging opportunities.
• Build and manage execution of an annual enterprise-wide content plan, developing detailed messaging strategies in partnership with growth, consumer, and product marketing to support the marketing plan across audiences and channels both at an integrated campaign level as well as across individual channels when needed.
• Drive asset development including; identifying what types of content should be created, co-created or curated and work with internal agency, external agency, or freelancers to bring content to life
• Collaborate on development of detailed editorial calendar with integrated channel leaders.
• Continuously identify ways to innovate content creation & distribution; including new formats or executions, and emerging market opportunities.
• Translate the Bright Horizons brand, vision, mission, and services into a readily available, easily understood and compelling format for different audiences.
• Collaborate with writers, designers, strategists, stakeholders, and influencers to create high-traffic, lead-converting, and shareable resources that meet the needs of internal stakeholders and external audiences.
• Monitor, and report results and effectiveness of content activities. Make recommendations based on results.
• Identify and execute opportunities for syndicating content across multiple channels

What you bring to this role:

• Bachelors degree in related field
• A minimum of 10 years experience in content design, UX writing, and/or content strategy with high attention to detail and ability to balance multiple priorities at once
• Experience in persona-based work or market segmentation
• Proven track record of defining, testing, iterating on, and delivering best in class content
• Enterprise, cross functional collaboration experience in a fast-paced environment
• Experience working with internal teams who demand the best in class service
• Proven record for execution
• Strong verbal and written abilities

HAVING TECHNICAL ISSUES WITH YOUR APPLICATION?

Contact us at bhrecruit@brighthorizons.com or 855-877-6866

Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination. Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster: EEO - English and EEO - Spanish along with information on the Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

Keywords: Bright Horizons, Newton , Director, Content Marketing, Other , Newton, Massachusetts