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Senior Marketing Analytics Specialist

Company: CyberArk Software, Ltd.
Location: Newton
Posted on: June 13, 2021

Job Description:

Senior Marketing Analytics Specialist

Date: May 31, 2021

Location:

Newton, Massachusetts, United States

Category: Marketing

About CyberArk:

CyberArk, the global leader in privileged access management, helps organizations transform their business through improved security and reduced risk. As a trusted partner for thousands of companies around the world, CyberArk consistently sets the bar - driving innovation and helping our customers stay one step ahead of attackers.

Job Description:

The Senior Marketing Analytics Specialist, reporting to the Marketing Operations Director, will be focused on the reporting and analysis of marketing activity throughout the demand generation funnel. You'll have the opportunity to analyze all aspects of our marketing campaigns including top-of-the-funnel activity and conversion, mid-funnel nurture initiatives as well as lead to opportunity and opportunity to revenue conversion.

The ideal candidate has extensive experience generating and analyzing reports and data related to marketing analytics. This role requires an understanding of outbound & inbound marketing activities and how leads flow through the sales funnel. A passion in analytics and marketing while having the ability to tell a story using data is a key requirement. Experience leveraging intent data and ABM orchestration platforms is a plus.

Responsibilities:

  • Communicate and visualize lead lifecycle to close through data.
  • Appetite to be a part of a data-driven organization where the answers and insights you supply result in positive changes to the organization.
  • Ability to understand how data flows from Marketing Automation all the way through CRM to ERP system.
  • Create persona identification through clustering or decision tree analysis.
  • Construct advanced statistical models to uncover data problems like opportunity attribution, true campaign performance (not just the vanity metrics), and gaps in processes.
  • Create dashboards with easily digestible stories to non-technical users using data.
  • Develop self-service reporting for marketing & sales users to answer questions themselves.
  • Work cross-functionally with Revenue Operations, Marketing & Sales to understand business problems.
  • Help project future performance and show if the business is on target to reach goals.
  • Advanced understanding of marketing and sales processes from Lead to Close.
  • Willingness to challenge the status quo and support your notions with data to help the business.
  • Ability to both shape and analyze data.
  • Interested in creating the what, but ultimately explaining the why.
  • Comfort talking with Marketing & Sales leaders within the organization and presenting your findings.
  • Able to dissect data in the marketing & sales tech stack ranging from Marketo, Adobe Analytics, Salesforce, Drift, Demandbase, 6sense, People.ai, and Outreach
  • Supply insights into what marketing campaigns are working and not working.
  • Ability to find, diagnose and correct data issues.

Requirements:

  • 5+ years' experience generating and analyzing reports and data related to marketing analytics
  • Ability to articulate business problems with data to non-technical stakeholders.
  • Comfort to work independently but also with a team
  • Working knowledge and experience with Tableau, PowerBI, Domo, Qlik or similar BI (Business Intelligence) tools.
  • Statistical modeling application experience is a plus like R and SPSS
  • Hands on experience with Python, R, or SQL or similar analysis tools
  • Experience creating reports in Salesforce.com using Campaigns and Campaign Member objects
  • BA/BS Degree or relevant work experience required
  • Smart, bold and humble

CyberArk is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.

Recruiting agencies or vendors without a valid agreement between the parties are not authorized to (a) send CyberArk unsolicited resumes or candidate data or (b) contact CyberArk employees for the purposes of presenting candidates for employment. CyberArk will only work with recruiting agencies who have a valid agreement with CyberArk and that are specifically invited by CyberArk's recruiting team to assist with searching for and submitting candidates for a specific position. Any unsolicited resumes or other candidate data submitted to CyberArk will not be accepted and shall be considered CyberArk's property. CyberArk will not pay any placement or other fees of any kind for any unsolicited resumes or candidate data that is submitted in violation of this policy. CyberArk does not accept liability under any legal theory such as course of conduct, oral agreements, implied contracts, or otherwise based on negotiations with a candidate identified from an unsolicited resume or data in violation of this policy.

Apply now "

Keywords: CyberArk Software, Ltd., Newton , Senior Marketing Analytics Specialist, Other , Newton, Massachusetts

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