Growth/Digital Performance Marketing Lead
Company: Thought Industries, Inc.
Location: Boston
Posted on: February 17, 2026
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Job Description:
Job Description Job Description Company Description Thought
Industries powers the Business of Value - enabling enterprises to
unlock growth across the customer lifecycle. From our Boston
headquarters, we help organizations drive measurable impact,
maximize customer lifetime value, and fuel innovation through our
leading enterprise solutions. Unlock growth with us - where your
potential meets boundless possibilities. Job Description We’re
looking for a Growth / Performance Marketing Lead to own our
digital acquisition end-to-end. You’ll be accountable for driving
efficient growth across paid and organic channels, the website,
continuously improving conversions, and partnering
cross-functionally to turn traffic into revenue/pipeline. This is a
hands-on role for someone who can set strategy, build and manage
the plans with help from AI, agencies and contractors as needed.
What You’ll Own Growth Revenue Outcomes Own targets across
pipeline/revenue including CAC/ROAS, conversion rates, traffic, and
channel efficiency. Lead full-funnel strategy: acquisition ?
conversion ? closed won signals for a sales led growth motion.
Website Own website performance across UX, CRO, SEO health, site
speed/Core Web Vitals, landing page conversion, and measurement.
Manage the web roadmap: performance, information architecture,
tracking instrumentation. Digital Channels Own performance across
relevant channels: search, social, ads, and more as relevant. Build
a creative performance system: testing hooks, offers, formats, and
landing pages CRO Own the CRO roadmap: A/B testing, funnel
optimization, and landing page iteration to lift conversion rates.
Use funnel analytics user insights to find friction and optimize UX
SEO / AEO Own SEO AEO strategy (technical, on-page, content,
schema) to grow organic traffic, rankings, and qualified
conversions. Optimize for AI search and answer engines and “best
answer” visibility. Measurement, Analytics, and Attribution Own the
analytics and performance reporting stack: GA4, tag management,
attribution, dashboards. Partner with data/RevOps on lead Lead
quality, pipeline and attribution Qualifications Must-Have
Experience Demonstrated ability to use AI to scale digital programs
while maintaining quality 5 years of experience in
Growth/performance marketing with ownership of targets and budgets.
Proven ownership of a website as a growth lever SEO track record
including technical SEO (indexation, CWV, schema, IA) and content
strategy. Knowledge of digital and measurement tools Competencies
We Care About Analytical rigor (knows what moved the metric and
why) Technical fluency (can partner with Eng and understand
constraints/tradeoffs) Content creative performance instincts
Operational excellence Additional Information All your information
will be kept confidential according to EEO guidelines. The annual
salary for this role is $120,000-$140,000 with a bonus eligibility
of $10,000 annually. Thought Industries does not discriminate in
employment opportunities or practices on the basis of race, color,
religion, sex, national origin, age, disability, or any other
characteristic protected by law. Employment decisions at Thought
Industries are based on merit, qualifications, and abilities.
Keywords: Thought Industries, Inc., Newton , Growth/Digital Performance Marketing Lead, PR / Public Relations , Boston, Massachusetts
